THE DATAI PITCH : THE TACCA FLOWER

I have ever only seen the tacca flower once, while I was trekking to a river in Seremban, Malaysia. The guide pointed out the tacca flower, also known as the bat lily. He said his garden-loving wife wanted to grow this flower in their home. He also mentioned that it is a flower that is rare and difficult to grow. Being a nature lover myself, I went on to research about this elusive flower. It looks incredible, bordering between weird and beautiful. It is that mysteriousness and fugly-ness that makes this flower unique.

This flower is yearned by many collectors and gardeners. It is rare and can only be found in the deepest of virgin rainforest. Although the flower is now being cultivated, it is still very difficult to keep.

So, who knew this little knowledge could come in useful during the pitch for The Datai. The Datai Langkawi, which is the flagship of The Datai Group is like the guardian of the rainforest. I think using the tacca flower as a symbol is very charming. This unique flower is not the common orchid, it is so elusive that many people do not even know of its existence. If it is ever sighted, it would be at the purest of rainforest. And since The Datai is the guardian of rainforest, the tacca should ideally thrive on the land of The Datai.

The tacca flower comes in the white and black variety. The black tacca is highly sought after as it appears more mysterious, adding to the already elusive flower. 

The tricky part of designing the tacca logo is the whiskers of the flower. The whiskers curl around the flower, framing it like tentacles luring you to the mystery of it.

The DNA of The Datai Group evolves around a flora theme. Each hotel under the Group is represented by a flower that speaks the identity of the hotel. The Datai flagship in Langkawi and Desaru is represented by the tacca. The family resort Desa by the coral which shows the water theme. The Datai city hotel by the dandelion which shows sharing and community. 

I love this picture. It shows that water, or in this case, a water hole, is the congregation for different animals. It is the place of harmony. I reckon it is a very appropriate for a family resort.