FREE REGISTERED SHIPPING IN SINGAPORE
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KUALA LUMPUR, MALAYSIA
Bandung : The Rose Syrup Milk Drink |
I was commissioned to create a series of artwork for a hotel chain. The brief was, ahem, very brief and open. So I came out with this series knowing that there are chains in most popular cities. This is a budget hotel chain, which in their rebranding will be targeting at the flash packers. I picked 3 cities to begin with, looking at local themes. I planned for this rebrand to help the chain sell their hotel art as well. This will help when it holds a local concept which the tourists can purchase as a souvenir. I picked Kuala Lumpur and London as I know the culture. I have visited Florence before but that probably look at bit forced considering the 'local facts' came from research instead.
Funny enough, there was so much politics within the agency we were freelancing for, we had to use a pseudo. So instead of Suzene Ang, we picked Siti Arbaya considering the first batch of artwork showcases concepts from Kuala Lumpur.
All the digital art pieces will be printed on canvases and placed in the hotel rooms as well as in public spaces in the hotel. They will have a scannable code that unveils the local theme. These are fun pictograms that impart a bit of the culture to the visitors.
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KUALA LUMPUR, MALAYSIA
Milo Dinosaur : The Heart Attack Drink of Iced Chocolate with a Scoop of Vanilla Ice Cream, Whipped Cream sprinkled with Chocolate Powder |
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KUALA LUMPUR, MALAYSIA
Roti Tissue : A Popular Indian Thin Bread to be eaten with Curries |
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LONDON, UNITED KINGDOM
London Cab arriving at the Gherkin, 30 St Mary Axe |
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LONDON, UNITED KINGDOM
The Spotted Dick : A Tradition English Pudding with Raisins topped with Custard |
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FLORENCE, ITALY
The Duomo : In the year 1600 a bolt of lightning hit the copper ball on top of the dome. After the ball was hit, it rolled down the side of the dome and landed down on the street. The white circle (made of marble) shows you where the copper ball hit the ground that night. |
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FLORENCE, ITALY
Boar of the famous Loggia del Mercato Nuovo in Florence ~rub the boar's snout to ensure a return to Firenze, a tradition that the goes back as far as 1766. |
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KUALA LUMPUR, MALAYSIA
Bandung : The Rose Syrup Milk Drink |
I was commissioned to create a series of artwork for a hotel chain. The brief was, ahem, very brief and open. So I came out with this series knowing that there are chains in most popular cities. This is a budget hotel chain, which in their rebranding will be targeting at the flash packers. I picked 3 cities to begin with, looking at local themes. I planned for this rebrand to help the chain sell their hotel art as well. This will help when it holds a local concept which the tourists can purchase as a souvenir. I picked Kuala Lumpur and London as I know the culture. I have visited Florence before but that probably look at bit forced considering the 'local facts' came from research instead.
Funny enough, there was so much politics within the agency we were freelancing for, we had to use a pseudo. So instead of Suzene Ang, we picked Siti Arbaya considering the first batch of artwork showcases concepts from Kuala Lumpur.
All the digital art pieces will be printed on canvases and placed in the hotel rooms as well as in public spaces in the hotel. They will have a scannable code that unveils the local theme. These are fun pictograms that impart a bit of the culture to the visitors.
|
KUALA LUMPUR, MALAYSIA
Milo Dinosaur : The Heart Attack Drink of Iced Chocolate with a Scoop of Vanilla Ice Cream, Whipped Cream sprinkled with Chocolate Powder |
|
KUALA LUMPUR, MALAYSIA
Roti Tissue : A Popular Indian Thin Bread to be eaten with Curries |
|
LONDON, UNITED KINGDOM
London Cab arriving at the Gherkin, 30 St Mary Axe |
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LONDON, UNITED KINGDOM
The Spotted Dick : A Tradition English Pudding with Raisins topped with Custard |
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FLORENCE, ITALY
The Duomo : In the year 1600 a bolt of lightning hit the copper ball on top of the dome. After the ball was hit, it rolled down the side of the dome and landed down on the street. The white circle (made of marble) shows you where the copper ball hit the ground that night. |
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FLORENCE, ITALY
Boar of the famous Loggia del Mercato Nuovo in Florence ~rub the boar's snout to ensure a return to Firenze, a tradition that the goes back as far as 1766. |
So our new cards arrived - as part of the G.A rebranding that we have been working on for...well...a long time (more on that soon). I know cards are old-fashioned, but you can't beat the feeling of having a well-produced card that matches what you are doing, your philosophy and company ethos, to present to clients. We trialled them last night at a client event and they gathered a lot of talkability. Each card is digitally printed with our own selected imagery on the reverse. This creates a talking point with new contacts or clients - automatically breaks the ice - leading to a better introduction. We like!
So our new cards arrived - as part of the G.A rebranding that we have been working on for...well...a long time (more on that soon). I know cards are old-fashioned, but you can't beat the feeling of having a well-produced card that matches what you are doing, your philosophy and company ethos, to present to clients. We trialled them last night at a client event and they gathered a lot of talkability. Each card is digitally printed with our own selected imagery on the reverse. This creates a talking point with new contacts or clients - automatically breaks the ice - leading to a better introduction. We like!
We did these as proposals for Siam Ocean World years ago and they finally made it. This was sent to us from the agency we were contracted with in Bangkok. An outdoor ambient and lift sticker.
We did these as proposals for Siam Ocean World years ago and they finally made it. This was sent to us from the agency we were contracted with in Bangkok. An outdoor ambient and lift sticker.
Funny enough, there is a band in Thailand called 25 Hours. What Sunsilk launched 25-hour hair, it seemed most appropriate to work with the band and Aum (celebrity) to create a music video for their new song to launch the campaign too.
Funny enough, there is a band in Thailand called 25 Hours. What Sunsilk launched 25-hour hair, it seemed most appropriate to work with the band and Aum (celebrity) to create a music video for their new song to launch the campaign too.
Clear is handled by Lowe. When Cristiano Ronaldo was signed as the ambassador of Clear Men Shampoo, Lowe London shot assets of the footballer and we were handling editing for the region and also the complete activation.
It was difficult handling the assets. It is a shampoo brand but managing the expectations of celebrities are difficult. Ronaldo never want to appear directly before or after a product demo on the dandruff. He doesn't want to be 'associated' with dandruff as a personality. This is rather contradictive, hence extra care needs to be put into the editing of the spot.
Ronaldo would also not wear his hair any other way. He usually wears his hair with a lot of hair products and thus makes it difficult to place him in a hair ad. This product created a lot of challenges for the team.
The campaign idea was, if you have a dandruff-control shampoo, you would feel fresher, more confident and more ready to participate in overtime activities. The activation campaign differentiates the Clear Men and involves them in a club that is spontaneous and is always pushing the limits to achieve more.
The activation campaign included night golfing, 2-hole pool amongst the many activities.
Clear is handled by Lowe. When Cristiano Ronaldo was signed as the ambassador of Clear Men Shampoo, Lowe London shot assets of the footballer and we were handling editing for the region and also the complete activation.
It was difficult handling the assets. It is a shampoo brand but managing the expectations of celebrities are difficult. Ronaldo never want to appear directly before or after a product demo on the dandruff. He doesn't want to be 'associated' with dandruff as a personality. This is rather contradictive, hence extra care needs to be put into the editing of the spot.
Ronaldo would also not wear his hair any other way. He usually wears his hair with a lot of hair products and thus makes it difficult to place him in a hair ad. This product created a lot of challenges for the team.
The campaign idea was, if you have a dandruff-control shampoo, you would feel fresher, more confident and more ready to participate in overtime activities. The activation campaign differentiates the Clear Men and involves them in a club that is spontaneous and is always pushing the limits to achieve more.
The activation campaign included night golfing, 2-hole pool amongst the many activities.
Maria Sharapova suceed Nicole Scherzinger as the new Clear Ambassador. Due to proximity and timing, other Lowe offices shot the celebrity and provided us with the assets.
Lowe Singapore executed many global campaigns. As activation and retail campaign deadlines are often earlier than print and TV due to production time, we had to prepare a lot of assets from the raw footages provided by other offices.
Unlike Nicole Scherzinger, Maria Sharapova is not as blessed with beautiful hair (perhaps prior to Clear). A lot of work was put into turning Maria into a diva. The above is one of the many versions of manipulating her skin and hair.
The activation was simple. It was built around the idea of 'reveal'. Motion sensors were used to light up and reveal the product behind Maria's luscious hair. There were a lot of on-ground testing. Clear built a hair device, somewhat like a hair flat iron which measures the degree of softness. This test leads to sample giveaways and product purchases.
The motion sensors were built in front and behind the testing tunnel so audience would not miss it.
Apart from the flat iron softness device, cleverly formulated test strips are also inserted in magazines to drive awareness.
Maria Sharapova suceed Nicole Scherzinger as the new Clear Ambassador. Due to proximity and timing, other Lowe offices shot the celebrity and provided us with the assets.
Lowe Singapore executed many global campaigns. As activation and retail campaign deadlines are often earlier than print and TV due to production time, we had to prepare a lot of assets from the raw footages provided by other offices.
Unlike Nicole Scherzinger, Maria Sharapova is not as blessed with beautiful hair (perhaps prior to Clear). A lot of work was put into turning Maria into a diva. The above is one of the many versions of manipulating her skin and hair.
The activation was simple. It was built around the idea of 'reveal'. Motion sensors were used to light up and reveal the product behind Maria's luscious hair. There were a lot of on-ground testing. Clear built a hair device, somewhat like a hair flat iron which measures the degree of softness. This test leads to sample giveaways and product purchases.
The motion sensors were built in front and behind the testing tunnel so audience would not miss it.
Apart from the flat iron softness device, cleverly formulated test strips are also inserted in magazines to drive awareness.
GLOBAL COLLABORATION
Concept, art direction and design, logo name : Suzene
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| DPS Print Ad |
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| National Geographic and Sony Ericsson Worldwide collaboration site |
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| Teaser-campaign Web Banners leading to Website |
GLOBAL COLLABORATION
Concept, art direction and design, logo name : Suzene
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| DPS Print Ad |
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| National Geographic and Sony Ericsson Worldwide collaboration site |
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| Teaser-campaign Web Banners leading to Website |
GLOBAL TOOLKIT CAMPAIGN
Concept, art direction and design : Suzene
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| Campaign print Ad |
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| Campaign print Ad |
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| DIY-T-shirt Website Landing Page |
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| DIY-T-shirt Website, Application Page |
GLOBAL TOOLKIT CAMPAIGN
Concept, art direction and design : Suzene
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| Campaign print Ad |
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| Campaign print Ad |
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| DIY-T-shirt Website Landing Page |
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| DIY-T-shirt Website, Application Page |
GLOBAL SPONSORSHIP CAMPAIGNConcept, art direction and design : Suzene
Campaign print ads and microsite.
GLOBAL SPONSORSHIP CAMPAIGNConcept, art direction and design : Suzene
Campaign print ads and microsite.
GLOBAL CAMPAIGN (DEVELOPING COUNTRIES)
Concept, art direction and design : Suzene
The concept is to use 'human art' (as in a school play's set) to illustrate the idea of how coming together as a community can make things happen. This technique is translated to events, sketches and many more in towns and villages where Nokia encourages everyone to participate.
GLOBAL CAMPAIGN (DEVELOPING COUNTRIES)
Concept, art direction and design : Suzene
The concept is to use 'human art' (as in a school play's set) to illustrate the idea of how coming together as a community can make things happen. This technique is translated to events, sketches and many more in towns and villages where Nokia encourages everyone to participate.
