CITY ART FOR A HOTEL CHAIN

KUALA LUMPUR, MALAYSIA
Bandung : The Rose Syrup Milk Drink

I was commissioned to create a series of artwork for a hotel chain. The brief was, ahem, very brief and open. So I came out with this series knowing that there are chains in most popular cities. This is a budget hotel chain, which in their rebranding will be targeting at the flash packers. I picked 3 cities to begin with, looking at local themes. I planned for this rebrand to help the chain sell their hotel art as well. This will help when it holds a local concept which the tourists can purchase as a souvenir. I picked Kuala Lumpur and London as I know the culture. I have visited Florence before but that probably look at bit forced considering the 'local facts' came from research instead.

Funny enough, there was so much politics within the agency we were freelancing for, we had to use a pseudo. So instead of Suzene Ang, we picked Siti Arbaya considering the first batch of artwork showcases concepts from Kuala Lumpur. 

All the digital art pieces will be printed on canvases and placed in the hotel rooms as well as in public spaces in the hotel. They will have a scannable code that unveils the local theme. These are fun pictograms that impart a bit of the culture to the visitors.

KUALA LUMPUR, MALAYSIA
Milo Dinosaur : The Heart Attack Drink of Iced Chocolate with a Scoop of Vanilla Ice Cream, Whipped Cream sprinkled with Chocolate Powder

KUALA LUMPUR, MALAYSIA
Roti Tissue : A Popular Indian Thin Bread to be eaten with Curries

LONDON, UNITED KINGDOM
London Cab arriving at the Gherkin, 30 St Mary Axe

LONDON, UNITED KINGDOM
The Spotted Dick : A Tradition English Pudding with Raisins topped with Custard

FLORENCE, ITALY
The Duomo : In the year 1600 a bolt of lightning hit the copper ball on top of the dome. After the ball was hit, it rolled down the side of the dome and landed down on the street. The white circle (made of marble) shows you where the copper ball hit the ground that night.

FLORENCE, ITALY
Boar of the famous Loggia del Mercato Nuovo in Florence ~rub the boar's snout to ensure a return to Firenze, a tradition that the goes back as far as 1766.