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Showing posts with label ART. Show all posts
Showing posts with label ART. Show all posts

SEASON'S GREETINGS FROM AMSTERDAM

It occurred to me that I had to, or rather should create a festive jpeg and send it to the people I care about. My absence on Facebook probably makes it difficult to connect with some friends, but I try my best to connect by writing personal emails. I wanted to design something to say Merry Christmas and a Happy New Year. It took me a long time before I figured out what to put on my screen.

I thought it has to be something related to Holland. The windmill perhaps? The clogs? But when the weather turned for the worse, this image became apparent in my head. Waking up one morning and seeing the sight of icy pavements and grey skies, this rather pathetic yet funny image appeared. This is the famous Dutch soused herring, one of their national foods if I may say. I absolutely love the taste of soused herring, so this is not a piss take at all.

The term soused herring usually means 'soaked in a mild preserving liquid', and can be used to refer to raw herring in a mild vinegar pickle or the famous Dutch brined herring. As well as vinegar, the marinade might contain cider, wine or tea, sugar, herbs (usually bay leaf), spices (usually mace), chopped onion.

The word 'soused' can also describe a marinaded herring that has been cooked. The herring can be baked in the marinade or fried and then soaked in it. It is served cold.

The soused herring (maatjesharing in Dutch, or matjes in German and Swedish) is an especially mild salt herring, which is made from young immature herrings. The herrings are ripened for a couple of days in oak barrels in a salty solution, or brine. The pancreatic enzymes which support the ripening make this version of salt herring especially mild and soft.
It occurred to me that I had to, or rather should create a festive jpeg and send it to the people I care about. My absence on Facebook probably makes it difficult to connect with some friends, but I try my best to connect by writing personal emails. I wanted to design something to say Merry Christmas and a Happy New Year. It took me a long time before I figured out what to put on my screen.

I thought it has to be something related to Holland. The windmill perhaps? The clogs? But when the weather turned for the worse, this image became apparent in my head. Waking up one morning and seeing the sight of icy pavements and grey skies, this rather pathetic yet funny image appeared. This is the famous Dutch soused herring, one of their national foods if I may say. I absolutely love the taste of soused herring, so this is not a piss take at all.

The term soused herring usually means 'soaked in a mild preserving liquid', and can be used to refer to raw herring in a mild vinegar pickle or the famous Dutch brined herring. As well as vinegar, the marinade might contain cider, wine or tea, sugar, herbs (usually bay leaf), spices (usually mace), chopped onion.

The word 'soused' can also describe a marinaded herring that has been cooked. The herring can be baked in the marinade or fried and then soaked in it. It is served cold.

The soused herring (maatjesharing in Dutch, or matjes in German and Swedish) is an especially mild salt herring, which is made from young immature herrings. The herrings are ripened for a couple of days in oak barrels in a salty solution, or brine. The pancreatic enzymes which support the ripening make this version of salt herring especially mild and soft.

CITY ART FOR A HOTEL CHAIN


KUALA LUMPUR, MALAYSIA
Bandung : The Rose Syrup Milk Drink
I was commissioned to create a series of artwork for a hotel chain. The brief was, ahem, very brief and open. So I came out with this series knowing that there are chains in most popular cities. This is a budget hotel chain, which in their rebranding will be targeting at the flash packers. I picked 3 cities to begin with, looking at local themes. I planned for this rebrand to help the chain sell their hotel art as well. This will help when it holds a local concept which the tourists can purchase as a souvenir. I picked Kuala Lumpur and London as I know the culture. I have visited Florence before but that probably look at bit forced considering the 'local facts' came from research instead.

Funny enough, there was so much politics within the agency we were freelancing for, we had to use a pseudo. So instead of Suzene Ang, we picked Siti Arbaya considering the first batch of artwork showcases concepts from Kuala Lumpur. 

All the digital art pieces will be printed on canvases and placed in the hotel rooms as well as in public spaces in the hotel. They will have a scannable code that unveils the local theme. These are fun pictograms that impart a bit of the culture to the visitors.

KUALA LUMPUR, MALAYSIA
Milo Dinosaur : The Heart Attack Drink of Iced Chocolate with a Scoop of Vanilla Ice Cream, Whipped Cream sprinkled with Chocolate Powder
KUALA LUMPUR, MALAYSIA
Roti Tissue : A Popular Indian Thin Bread to be eaten with Curries
LONDON, UNITED KINGDOM
London Cab arriving at the Gherkin, 30 St Mary Axe
LONDON, UNITED KINGDOM
The Spotted Dick : A Tradition English Pudding with Raisins topped with Custard
FLORENCE, ITALY
The Duomo : In the year 1600 a bolt of lightning hit the copper ball on top of the dome. After the ball was hit, it rolled down the side of the dome and landed down on the street. The white circle (made of marble) shows you where the copper ball hit the ground that night.
FLORENCE, ITALY
Boar of the famous Loggia del Mercato Nuovo in Florence ~rub the boar's snout to ensure a return to Firenze, a tradition that the goes back as far as 1766.

KUALA LUMPUR, MALAYSIA
Bandung : The Rose Syrup Milk Drink
I was commissioned to create a series of artwork for a hotel chain. The brief was, ahem, very brief and open. So I came out with this series knowing that there are chains in most popular cities. This is a budget hotel chain, which in their rebranding will be targeting at the flash packers. I picked 3 cities to begin with, looking at local themes. I planned for this rebrand to help the chain sell their hotel art as well. This will help when it holds a local concept which the tourists can purchase as a souvenir. I picked Kuala Lumpur and London as I know the culture. I have visited Florence before but that probably look at bit forced considering the 'local facts' came from research instead.

Funny enough, there was so much politics within the agency we were freelancing for, we had to use a pseudo. So instead of Suzene Ang, we picked Siti Arbaya considering the first batch of artwork showcases concepts from Kuala Lumpur. 

All the digital art pieces will be printed on canvases and placed in the hotel rooms as well as in public spaces in the hotel. They will have a scannable code that unveils the local theme. These are fun pictograms that impart a bit of the culture to the visitors.

KUALA LUMPUR, MALAYSIA
Milo Dinosaur : The Heart Attack Drink of Iced Chocolate with a Scoop of Vanilla Ice Cream, Whipped Cream sprinkled with Chocolate Powder
KUALA LUMPUR, MALAYSIA
Roti Tissue : A Popular Indian Thin Bread to be eaten with Curries
LONDON, UNITED KINGDOM
London Cab arriving at the Gherkin, 30 St Mary Axe
LONDON, UNITED KINGDOM
The Spotted Dick : A Tradition English Pudding with Raisins topped with Custard
FLORENCE, ITALY
The Duomo : In the year 1600 a bolt of lightning hit the copper ball on top of the dome. After the ball was hit, it rolled down the side of the dome and landed down on the street. The white circle (made of marble) shows you where the copper ball hit the ground that night.
FLORENCE, ITALY
Boar of the famous Loggia del Mercato Nuovo in Florence ~rub the boar's snout to ensure a return to Firenze, a tradition that the goes back as far as 1766.

HUGO BOSS : CITY SOUNDS

GLOBAL CAMPAIGN

Concept, art direction and design : Suzene


GLOBAL CAMPAIGN

Concept, art direction and design : Suzene


GREEN EARTH : CO-EXISTENCE

GLOBAL CAMPAIGN

Concept, art direction and design : Suzene



GLOBAL CAMPAIGN

Concept, art direction and design : Suzene



HUGO BOSS : CITY AND POP ART

GLOBAL CAMPAIGN

Concept, art direction and design : Suzene


GLOBAL CAMPAIGN

Concept, art direction and design : Suzene


Contact suz + till