SIAM OCEAN WORLD

We visualised this for the campaign for Siam Ocean World.

We forgot about this campaign we did a while back, sitting in the corner of our hard disk. We were contracted in Bangkok to work out a campaign for Siam Ocean World. The underwater world beneath Siam Paragon Shopping Centre is a sight to behold. Beneath the chaos on the streets of Bangkok, there is a world of where imagination come true.

We visualised the above and left it with the agency to execute it. Below are the 2 visuals they executed but we do not think it holds that punch and fun in visual we created. We also added the dots to link the wonder and bubbles of imagination back to the Siam Ocean World logo.

Pity this realistic illustration does not bring out the punch and fun of the visual we created. If we were contracted to execute this, we would have done it quite differently.

Below are some executions of the visuals we did.

This is an in-flight promotion, stating that the Thai Airways boarding pass could get you a discount into Siam Ocean World. The typography is differentiated into 2 colours to illustrate the aboveground and underground. The illustrations and collage is also placed on black background to pop in that dark underground of Bangkok.

This is the BTS (train) card we designed with a card holder with die-cut of the Siam Ocean World logo.

These are suggestions for DL collaterals.

The fun graphics look good on a black t-shirt for employees. It is also good as a souvenir.

This is an example of promo posters. E.g. Present your Siam Ocean World BTS card and get free or discounted refreshments in participating merchants.

Apart from the main collaterals, we added some ideas of how this colourful collage can be extended to other aspects of Siam Ocean World to create a cohesive branding communication.

This is a Gift-With-Purchase or a souvenir for children. The Siam Ocean World egg hatched into a fish upon dropping it into a glass of water.

This is a more elaborate version of 'Hatch-a-fish'. This would be a souvenir with some informative booklet in the tank for children to take home after their experience at the hands-on pool with the amazing sea creatures they can touch.

This is a viral idea, using the same style of collage as our main image, to create a mini series of talk shows showcasing some of the main sea creatures in the aquarium. These will be short animated web banners to attract people to Siam Ocean World to find out more about theses celebrity sea creatures.