SUNSILK : SHAKE SHAKE

The new Sunsilk Spray Conditioner contains half oil and half cream. The ingredients of the oils is tweaked according to markets and hair types. You have to shake the bottle to mix the oils and cream together to form an emulsion which would then be sprayed and massaged into your hair. The campaign is worked out to an easy '2 Shakes 2 Sprays for soft and shiny hair'.

Hair usually still look good in the morning after shampoo and styling. With weather and other factors, hair usually start to lose its lustre after a few hours. This is an easy-to-use, small enough for the handbag on-the-go product.



'2 Shakes 2 Sprays' is an easy instructional campaign. It shows women on-the-go and outdoors, perking up their hair with a rhythmic shaking and spraying tune that was designed for the commercial. This is Suzene's designed animatic for presentations and research.

The filming of Sunsilk Global (Shake Shake and Hello) happened at the same time as Sunsilk Southeast Asia. One of the two had to go to another creative. This was supervised and art directed by Suzene's ECD. Suzene's art direction and intent is shown in the animatic and not so much the final commercial.