NOKIA MUSIC STORE

Nokia Music Store is sync'd to your Nokia device so you can have music any time and any where you want. Whatever your mood is, your soundtrack to your moment is a mere click away. There was no rocket science concept here. Nokia just want to say 'At your fingertips, 24/7' with a series of emotive images. 

A series of scenarios and locations were picked for a good mix of on-the-go and spontaneity. This is coupled with individual enjoyment to a group appreciation all using the Nokia devices and their peripherals.

Shooting lifestyle images is very important to me. Many people would think lifestyle is easy as it isn't as specific as products or fashion per se. However, to shoot a whole campaign of emotive images that transcends a straightforward headline, that was a big challenge. The whole atmosphere needs to have a special air about it, the subjects need to be moving in a 2-dimensional, still format.

The campaign was beautiful executed. There was a pending budget for a TV spot, though not confirmed at that point. We took some time in between the hectic shoot schedule to shoot some footages for a mood video, just so that the clients can visualize the atmosphere and style in the potential TV spot. The above is the mood video shot at the same location as the beach scenario.

The above are just some of the images shot for Nokia Music Store. The campaign was canned after the artwork was sent out globally. Nokia Music Store was replaced by OVI. All efforts and focus were on the sudden news to promote OVI. This campaign was never ran though we saw glimpses of the shots being used as screenshots on the devices.