This is meant to be a hotel where people mingle and stay... social. The logotype is designed for the letters to fuse together. The tartan patterns are chosen as a complement to the patterns chosen for the room interiors. Note that a default font, Courier, was picked for the information. This reflects the accessibility of this brand. Also, hotels always revert by saying they cannot match a Mac font. So, why not one of the most default fonts to make things seriously accessible?
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