THE DATAI PITCH

I was commissioned to pitch for The Datai. I was in charge of the strategy, concept and creatives. I was pretty much the sole creative on it with the occasional help from a designer or two.

I have been to The Datai some 5 years ago. It is a very exclusive resort nested in the midst of the virgin rainforest. It is a very unique resort considering it is not too commercialised. It is very quiet and the guests are left to their own devices under the attentiveness of the staff. Animals roam around freely, not threatened by the guests. They are afterall the residents of The Datai as well.

This unique place was built on a very eco standard by the renowed tropical modern architect, Kerry Hill. The modern architecture holds the values of traditional ethnic houses, enabling light and air to efficiently flow through. The resort was built on a ridge which was carefully recceed by Hill himself. This location creates less environmental impact than the beachfront. Bulldozers were replaced by elephants which carried the felled trees. The felled trees were also used in the construction of the architecture.

This is a true masterpiece which was built to weather beautifully in thc tropics. 22 years after its opening, the resort still bears much resemblance from its glory days.