Designing a logo is a tedious process. This is one of the many logos we have designed but we thought this is a good case study to show. When Shaves2U approached us to design their logo, it was a very open brief. We explore some concepts to narrow down the direction to old school chic. It is our responsibility to explore the different visual interpretations. This is an effective way to show the clients how each logo can work by putting some examples of inspirations from other brands. This helps to set the tone and help them understand how each logo can be extended in terms of branding.
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