SINGAPORE CAMPAIGN
Concept, art direction and design, copy (headline) : Suzene
Copy :
Yoga : I am a mindbender, a catalyst. It is about the power of belief – how to activate the dormant will power. I flow with wind and soar with the sun. One day, I will have conversations with the planets. I will because I can.
Bike : I am the Son of Apollo, I was granted the wish of riding the chariot of my father. One day, I will drive the sun with my winged chariot. I will because I can.
Swim : I went down to the edge of the water and realise I am a mermaid. I am no fisherman's slave. I want to swim forever in a sea of colours. One day, I will find my people. I will because I can.
Concept, art direction and design, copy (headline) : Suzene
Copy :
Yoga : I am a mindbender, a catalyst. It is about the power of belief – how to activate the dormant will power. I flow with wind and soar with the sun. One day, I will have conversations with the planets. I will because I can.
Bike : I am the Son of Apollo, I was granted the wish of riding the chariot of my father. One day, I will drive the sun with my winged chariot. I will because I can.
Swim : I went down to the edge of the water and realise I am a mermaid. I am no fisherman's slave. I want to swim forever in a sea of colours. One day, I will find my people. I will because I can.
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